Tim Hortons must have known what they were getting into when they allowed Canadian EDM superstar Deadmau5 into its test kitchen.
The producer and DJ looked like he had a delectable time as he created some Mau5-inspired concoctions on Thursday and posted pictures of them to social media.
Both Tim Hortons and Deadmau5's label, Universal Music Canada, also shared images of his creations.
This isn't the first time Tim Hortons and Deadmau5 have teamed up. Last spring, he asked the company to make a "Mau5head" doughnut. And they obliged.
Tim Hortons also benefitted from some cross-promotion on the DJ's "Coffee Run" video series, in which he grabs java from one of its restaurants with a celebrity in tow.
Stars he has taken on coffee runs include former Toronto mayor Rob Ford, singer Pharrell Williams and fellow producer Dillon Francis.
Deadmau5 and Tim Hortons' relationship doesn't have any paid sponsorship attached to it, Marketing Mag reported.
To that, Deadmau5 tweeted the following:
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The producer and DJ looked like he had a delectable time as he created some Mau5-inspired concoctions on Thursday and posted pictures of them to social media.
But there's this! Thanks again for having me @TimHortons pic.twitter.com/rXCK7ydxQg
— deadmau5 (@deadmau5) January 22, 2015Both Tim Hortons and Deadmau5's label, Universal Music Canada, also shared images of his creations.
Our friend @deadmau5 is making his mark in our test kitchen today! pic.twitter.com/639cmemrIR
— Tim Hortons (@TimHortons) January 22, 2015We'll try one of those #mau5donuts please! @deadmau5 @TimHortons #nomnom pic.twitter.com/Qq8HmL4Fzr
— UniversalMusicCanada (@universalmusicC) January 22, 2015This isn't the first time Tim Hortons and Deadmau5 have teamed up. Last spring, he asked the company to make a "Mau5head" doughnut. And they obliged.
We are one step ahead of you. Like it? RT: @deadmau5 can we make a mau5head donut? (cc. @TwitterCanada) pic.twitter.com/uC8QwAjKXs
— Tim Hortons (@TimHortons) March 4, 2014Tim Hortons also benefitted from some cross-promotion on the DJ's "Coffee Run" video series, in which he grabs java from one of its restaurants with a celebrity in tow.
Stars he has taken on coffee runs include former Toronto mayor Rob Ford, singer Pharrell Williams and fellow producer Dillon Francis.
Deadmau5 and Tim Hortons' relationship doesn't have any paid sponsorship attached to it, Marketing Mag reported.
To that, Deadmau5 tweeted the following:
.@Marketing_Mag @TimHortons not every brand relationship has to be formal man. i'd condsider timmies as a friend. nothing wrong with that!
— deadmau5 (@deadmau5) January 23, 2015
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