Duncan Fulton helps run one of Canada's largest retail operations as senior vice-president, communications and corporate affairs, for Canadian Tire Corporation CMO, FGL Sports and Mark's.
Fulton, speaking during the AOL Canada Conversation Studio at Dx3 Canada 2014 held in Toronto March 5-6th, says his biggest and most important task is to infuse his companies with digital intelligence, and that doesn't just mean creating a separate office that works in isolation.
"Digital intelligence has to be embedded into every part of your business," said Fulton. "If you don't have executives from your C-Suite that are digitally literate they are never going to help you drive change."
Watch the full video above
Fulton, speaking during the AOL Canada Conversation Studio at Dx3 Canada 2014 held in Toronto March 5-6th, says his biggest and most important task is to infuse his companies with digital intelligence, and that doesn't just mean creating a separate office that works in isolation.
"Digital intelligence has to be embedded into every part of your business," said Fulton. "If you don't have executives from your C-Suite that are digitally literate they are never going to help you drive change."
Watch the full video above
